This Week in AEM… Personalization in AEM 6.2

Everybody always talks about wanting to do personalization for their website. Deliver a customized experience that will drive up engagement and conversion. Obviously, Adobe Target would be the premiere choice to help drive personalized content, however Adobe Experience Manager has some great tools to accomplish that objective, without the increased cost of the Target license. The author of “Adobe Experience Manager – CQ Tutorials” blog has taken some time to outline a method with the ability to set up personalization in AEM 6.2. It is called “Personalization in AEM 6.2 and later”. Certainly not the catchiest of names, but the info is useful. There is even a video (no audio) that shows the steps to do this, in case you get lost. Check it out.